HVAC Marketing Services
Every Channel, Judged on One Number
Pick the channel or hand us the whole engine. Either way it gets measured the same way: what it costs to put a booked job on your board. If a channel cannot show that number, I will tell you to stop paying for it, even when it is one of ours. Not sure which channel is leaking? The marketing audit for HVAC contractors finds it before you spend.
- Nine channels, one scoreboard, one weekly number
- Run all of it with us, or one piece of it
- Every account in your name from day one
- Month to month, unless we agree otherwise
HVAC companies we have worked with
A booked job takes seven steps.
Most marketing only works on the first. Every service below is bought to fix a specific step.
Found
SEO, Google Ads, LSA, Meta.
Chosen
Reviews, website, content.
Answered
Call routing and automation.
Booked
Tracking that ties call to job.
Sold
Estimate follow-up by email and SMS.
Reviewed
Every good job asks.
Kept
Maintenance plans that come back.
Not sure which step is leaking?
Buying a channel before you know the leaking step is how budgets disappear. We find the step first.
The channels we run.
Same standards on every one of them, whether we run all of it or one piece. Fee is always separate from ad spend.
HVAC SEO
Own the searches in your market, on Google and in AI answers, before your competitors see them coming.
Google Ads
Campaigns split by repair, replacement, and maintenance intent, so budget stops paying for clicks that never book.
Websites
Fast, built to convert, and yours. Your domain, your hosting, your code, in your name from the first day.
Lead Generation
Exclusive leads that ring your number alone, never shared and never resold to the shop down the road.
Meta Ads
The homeowners who need you but have not searched yet, plus retargeting that brings the warm ones back.
Reviews and Reputation
A steady review engine on the profiles homeowners actually read before they call anyone.
Email and SMS
Follow-up on the estimates that went quiet and the maintenance plans that lapsed.
Content Marketing
The pages and answers that win the search before the homeowner is ready to call, and that AI answers quote back.
Marketing Automation
Answer, route, book, and record. The calls you already paid for stop going to voicemail.
HVAC Growth Operator
Someone in charge of growth across marketing, sales, and operations, reading the same scoreboard you are, without a full-time hire.
Not sure what you need?
Start with the number. We look at what you already spend, what it booked, and where it stopped. Then we tell you which of these to buy, and which to skip.
What every engagement includes.
- Leads that are yours alone. Never shared, never resold.
- Every account in your name from day one.
- Month to month, unless we agree otherwise.
- My cell. Account questions answered within 24 hours, usually minutes.
- One number every week: what a booked job costs you.
- Strategy reviewed every 30 days.
Two ways to work with us. Or just one channel.
We run it
Our team runs your marketing and sales engine on the channels that pay. Want someone in charge of growth across marketing, sales, and operations? That is an HVAC Growth Operator.
We build it in-house with you
We set up the plan, the tools, and the reporting, help you hire and train the people, then step back. See how in-house, an agency, and our team compare.
One channel, or a few
Same standards on every one of them, whether we run all of it or one piece.
Have a marketing manager or GM?
We work with your marketing lead, not around them. They get a team behind them and a weekly report they can hand you.
Combined team track record
Combined team track record across our team, network, and partners
Who you are working with
From Spec Ops Army Ranger to HVAC.
I left the 75th Ranger Regiment in 2005 and went straight into marketing. I first worked on HVAC in 2009, and it has been my focus since. I buy and help run HVAC companies as well as market them, so I am reading the same scoreboard you are.
- HVAC only
- Every client on the roster is an HVAC contractor.
- Who does the work
- A full-time, in-house team, USA based. The people who strategize, talk to you, and push the buttons are the same people. You always have access to the CEO. Text me a question right now and see.
- Retention
- When budget and expectations match, we keep 97% to 99% of clients year to year. Source: our team’s client records.
- Your name on everything
- Ad accounts, website, tracking, data. If we part ways, you keep all of it.
No pitch and no script. Tell me which channel you are thinking about and what it has to fix. If I can help, I will tell you. If I cannot, I will tell you that too.
Henry “Hank Hugh” Hernandez, CEO
Special Operations, 75th Ranger Regiment
HVAC Growth Audit. Free.
Start with the number, not the channel.
Two minutes on the form. We look at what you already spend, what it booked, and which of the seven steps is dropping jobs. Then you know which of these services is worth buying, and in what order.
- Cost per booked job, by channel, from your own numbers
- The step that is leaking, and how many jobs it costs you
- What it takes to move it, and the next step if you want one
Start here. 2 minutes.
3 questions to start. Your answers stay between us.
Questions owners ask before they buy a channel.
Do I have to buy all of it?
No. Take one channel, a few, or the whole engine. The standards do not change either way, and we would rather run one channel well than take budget for six that are not ready.
Which channel should I start with?
The one that fixes your leaking step. If you are not getting found, that is search. If you are getting calls nobody answers, paying for more calls makes it worse, and automation comes first. The audit tells us which.
Who owns the accounts?
You do. Ad accounts, analytics, the domain, the site, and the data are set up in your name from day one. If we part ways, you keep all of it and nothing has to be rebuilt.
What does it cost?
We start from your number, not a package. Tell me what you want to invest, and I will walk you through what it buys and what it does not. If I can help, I will tell you. If I cannot, I will tell you that too, straight. Our fee is 1 flat monthly number in your proposal, always separate from ad spend so you can see what you are paying for.
Am I locked into a contract?
No. Month to month unless we agree otherwise, and we re-earn the budget every month.
How fast does any of this work?
Paid channels move in days, search and content move over months, and the honest answer is that it depends on your market and where you are starting. We will not put a date or a ranking in writing. We will put the number in front of you every week so you can see it moving.
Do you work with my marketing manager?
Yes, and with your GM. They stay in charge. We bring the team, the channels, and the weekly number they can take to you.
Can I just text instead?
Yes. Text the question and I will answer it. No call, no charge. The call exists for the questions that need your numbers in front of both of us.
Two minutes. Then you know which one to buy.
Tell us where you want to be in twelve months and where you are now. We come back with what is in the way, which channel moves it, and what it takes.
